Welcome!

Welcome to our new site! Here we will be exploring one of the most pressing questions in both product management and general management: how is AI reshaping the way businesses understand and serve customers?

Specifically:

1. How is AI changing “what customers want” within different industries and businesses?

2. How is AI transforming how product managers / general managers identify and deliver on those unmet needs?

These are huge topics, and the answers are changing so fast that it’s really hard to keep up.

In our newsletter, blog and podcasts, we’ll be interviewing managers making discoveries and reinventing businesses using the cutting edge of AI, across different industries, as well as some of the thought leaders who developed “what customers want” into a metric-driven process, getting their impressions on how AI is changing the game even as we speak.

Whether you’re a product manager in the trenches or an executive steering business strategy, check in as we explore how AI can be a catalyst for innovation and a competitive differentiator in the age of intelligent products while fundamentally changing how products are defined and built.